iSoftBet eyes ‘ambitious’ growth push following exec appointments


A further expansion of the iSoftBet executive team has been undertaken, with a trio of appointments coming as the online games supplier and content aggregator aims to maintain a “strong growth trajectory”.

This has seen the group add Maor Barski as chief operations officer, Pedro de Matos as chief finance officer, and Peter Nikashin as chief marketing officer.

Nir Elbaz, iSoftBet CEO, said of the appointments: “2021 saw us make major strides as a company and we’re pleased to be able to add three major executives to the iSoftBet family, all bringing fantastic industry knowledge and experience. 

“We have ambitious goals and these appointments will no doubt assist us as we continue our journey.” 

Barski is lauded as boasting over 10 years’ experience in key managerial positions, formerly holding roles at GoWild Gaming and CSMS, with De Matos’ prior senior positions coming at Aristocrat and TcsJohnHuxley.

Barski noted: “iSoftBet is a supplier with a sterling reputation and it is a very exciting time to be joining them. With bold plans in place, we look forward to a great year ahead.” 

De Matos added: “A leading provider focused on regulated markets and bringing amazing gaming experiences to players, iSoftBet stands apart and I’m delighted to join them.”

Nikashin, who has more than 20 years of industry experience having previously held roles in both B2B and B2C brands across numerous markets, joins from Play’n Go, where he was head of marketing.  

Nikashin stated: “Instantly recognisable products, aligned with a strong appreciation of innovation make iSoftBet an eye-catching supplier, and I’m extremely excited for the adventure ahead.”