NeoPollard Interactive has struck its maiden digital content partnership in North America, after the group teamed-up with the Atlantic Lottery Corporation.

This will see the former, which is jointly owned by Pollard Banknote and NeoGames, enter an initial five-year contract, which will see the provision of NPI’s entire NeoGames library of gaming content.

“NPi is thrilled to celebrate another first for our company with our new partners at ALC,” said Liz Siver, general manager of NeoPollard Interactive.

“Our digital content partnership with ALC once again demonstrates NPi’s willingness and ability to customise our best-in-class solutions to address the unique needs of each of our lottery customers to maximise profitability and proceeds to good causes. 

“The exciting and innovative game content developed by our games studio will undoubtedly enhance ALC’s online footprint and create additional opportunities to attract new audiences, while driving overall program KPIs. 

“We look forward to being a long-term strategic partner to ALC as it continues to grow its online business and support revenue generation for communities across Atlantic Canada.”

As a result of what NPI lauds as a “strategic partnership,” ALC, via the the only regulated igaming operator in Atlantic Canada, will enhance its content offering through digital games produced by the NeoGames studio.

“The Atlantic Lottery is excited to work with NPi to enhance the exceptional experience we are able to deliver to players online,” added Robert Lalonde, ALC’s igaming Manager

“ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenues within the Atlantic Canada region to directly benefit residents. 

“This new partnership and content integration with NPi will give ALC the opportunity to expand the game content that we offer online and broaden our competitive appeal to players.”