Jada Gaming has struck an alliance with Nordic-based igaming platform tech and services provider Finnplay, as the former looks to add business momentum following the acquisition by Symplify at the end of last year.

The agreement will see the integration of the full Jada Brain platform, including its suite of online casino modules that are designed to improve user experiences, as Finnplay looks to become “a leader in the igaming AI space”.

Alberto Alfieri, Jada Gaming co-founder, said: “Finnplay is a fantastic platform provider with a rich portfolio of clients and we’re very pleased to start working together.

“Our Jada Brain solution will positively impact all aspects of the business by optimising operations with a sharp focus on responsible gaming.”

As a result of the agreement, Finnplay, which asserts that it “prides itself on delivering socially responsible experiences” will also enable its partner portfolio to access Jada Brain to utilise for their own platform operations.

Jada’s data and analytics solution aims to make it easier for Finnplay and its partners to enhance visibility and predictive capabilities. 

Jaakko Soininen, Finnplay’s managing director, commented: “After speaking with many operators and other industry professionals, I believe that services focused around responsible gaming will be one of the most important topics for this year, especially in the regulated markets. 

“Therefore we have been looking for a solution to improve our RG capabilities. Jada’s AI solution fits perfectly with our commitment to provide our operators and their players an exceptional, personalised and safe gaming experience.

“Jada’s skillset and wide range of modules brings powerful new AI-driven capabilities to our current and future partners.