FSB has lauded the addition of “real depth to our business development team,” with the B2B igaming and sports betting services provider welcoming Chris Graham into a senior position.

Graham has been appointed as head of B2B marketing, from a prior role of head of marketing operations, and will now lead a team managing the organisation’s marketing strategy across Europe, North America, Africa and Latin America.

Building upon experience across past roles at Sportingbet, Ladbrokes and Catena Media, his new remit will be to drive global brand awareness and lead generation for FSB, as well as supporting the business development team across regions.

“It’s been a transformative 12 months for FSB. As we’ve grown it’s become essential for us to build out an expanded, dedicated, talented team to drive our global corporate marketing strategy. Chris is the right person to lead this international team forward,” noted Ian Freeman, chief revenue officer at FSB.

“Chris has a dynamic blend of tier one B2C operator experience and strong B2B marketing flair. It’s a combination that will add real depth to our business development team.”

Joining FSB in August 2020, Graham is lauded as being responsible for producing “landmark numbers” across it’s marketing operations department in 2021 as the suppliers’ operational services division achieved record revenue..

Graham commented: “The last year has been an exhilarating time to be at FSB. Watching the company grow rapidly across Europe, North America and Africa has made us all feel part of something special. This is an organisation that’s going places.

“My job now is to build on this momentum and power forward our unique proposition of offering truly curated sports betting and igaming experiences to ambitious, major operators. It’s a big year ahead and I’m excited about the opportunity that awaits us globally.”