Arizona’s Talking Stick Resort had praised an “attractive and obvious partnership,” after the gaming property became the official casino sponsor of the WM Phoenix Open.
The alliance represents the start of a three-year agreement between the resort and the PGA Tour event, which is now in its 87th year. The event teed off yesterday and will take place through to February 13 at TPC Scottsdale.
In addition to being the official casino sponsor of the tournament, the resort will also have an exclusive presence within the official fan zone, which will now be known as the ‘Talking Stick Fan Zone,’ as well as its own activation space within the space. The resort is utilising its space to launch the latest iteration of its brand and new advertising campaign, ‘Turn it On.’
Furthermore, the venue has also put its own spin on golf with a Putt & Spin Roulette, with sees golf fans pick up a club and take their shot on Talking Stick Resort’s gaming themed hole for a chance to win prizes.
During the 2022 WM Phoenix Open, one hundred and thirty-two players will vie for the $8.2m purse, the $1,476,000 first place check and 500 FedExCup points. The event has been named the Tournament of the Year by the PGA Tour four times in the past seven years (2014, 2015, 2018, 2019).
“Talking Stick Resort has been involved with WM Phoenix Open for many years, its proximity to our property and the excitement it brings to the Valley, make it an attractive and obvious partnership,” Ramon Martinez, director of public relations for Talking Stick Resort, said of the property’s sponsorship agreement.
“We are pleased that our relationship has continued to evolve and look forward to more success in the years to come.”