7777 gaming has formed an alliance with Bulgarian online operator, Sesame, in a deal that has launched more than 60 of its titles onto the latter’s platform.

Bulgaria beckons for iSoftBet as the igaming supplier and content aggregator secures its second deal of the month, which comes alongside an enhancement of its partnership with online casino and sports betting operator Kaizen Gaming.

Under the terms of the agreement, the provider’s entire catalogue of slots, as well as its entire aggregation offering, will go live with the operator’s Betano brand in Bulgaria.

This latest collaboration sees a further strengthening of the relationship between the two, with iSoftBet previously partnering with Kaizen brand Stoiximan in 2019. 

“Our customers, in territories all over the world have enjoyed iSoftBet’s complete portfolio and we’re very happy to extend this reach further in Bulgaria,” stated Dimokratis Papadimos, RNG casino manager at Kaizen Group.

“iSoftBet continues to develop leading content and we can’t wait to see what our players in Bulgaria think of their creations.” 

iSoftBet is aiming to maintain its commercial growth in 2022, having partnered with Merkur Spiel and United Remote already this year, as well as linking-up with Smartsoft Gaming earlier this month.

The company also undertook a further expansion of its executive team, with a trio of appointments coming as the group aims to maintain a “strong growth trajectory”.

This has seen the group add Maor Barski as chief operations officer, Pedro de Matos as chief finance officer, and Peter Nikashin as chief marketing officer. 

Federica Faggiano, chief commercial officer at iSoftBet, added on the group’s latest deal: “We have a strong working relationship with Kaizen Gaming and are very pleased to take our complete solution live with its Betano brand in Bulgaria. 

“We look forward to adding real value to Kaizen Gaming in Bulgaria and are excited about the growth of our partnership.”