Betsson and Gaming Innovation Group have inked an extension to its long-term agreement for the provision of platform and management services.
The contract extension, signed for an additional three years, takes the partnership into Q4 2025 and includes brands Risk, Guts, Kaboo and Thrills, as well as managed services to Betsson for support of operations of the brands.
“We are extremely pleased to extend our partnership with Betsson Group for the coming years. It has been a key internal target as part of our transition into a pure B2B focus over the last 18 months,” explained GiG CEO, Richard Brown.
“The partnership will support and help to drive the two businesses’ growth in existing and new markets, increasing the diversification and market opportunities for both Betsson and GiG.”
Furthermore, the deal will see GiG deliver several new growth market entries which the company noted was “a testament to our ability” to take tier one brands into multiple regulated jurisdictions outside of their core markets.
Andrew Valenzia, Zecure Gaming’s commercial director, added: “We are delighted to have extended our agreement with GiG for an additional period of three years. As a platform provider, GiG will be a key part of our road map for growth, and I am very confident in their ability to fuel our development in new and existing markets.”
In connection with the sale of its B2C business in April 2020, GiG entered into an agreement with Betsson for the provision of GiG’s igaming platform technologies to power these brands for a period of 30 months.
The agreement is based on a revenue share model and the contract term is now extended until October 2025.