Online gambling affiliate brand Bojoko has followed on from its New Jersey entry after securing licences in both West Virginia and Michigan.
Enhancing its position within the US market, Bojoko players in the Mountain and Great Lake States can now also use the affiliate firm to browse and choose from licensed casinos in each respective region.
Joonas Karhu, Chief Executive Officer at Bojoko, said: “Securing licences in West Virginia and Michigan form part of our wider plans for the US market and will allow us to significantly increase the size of our addressable audience.
“Bojoko has already hit the ground running in the Garden State where players are enjoying our open and honest approach to helping them browse and choose online casinos, and now players in West Virginia and Michigan will be able to do the same.
“Both states are showing fast growth with plenty of untapped potential, and we look forward to helping players in each state find the best licensed betting brands from them.”
Bojoko is already live in New Jersey where it has been providing players with access to information, along with search and filtering tools, for more than 12 months.
Furthermore, the company has stated that it aims to take the “same approach” to the US market as it has done within its European and international equivalents, where it lauds its own presence within the UK, Finland, Canada, and New Zealand.
This includes using its “double layer” validation process that sees members rate and review gambling sites based on the experience they receive combined with feedback from independent testers.
