Relax lauds ‘ideal move’ to ‘drive differentiation’ via Meridian Gaming

Relax Gaming and Meridian Gaming have partnered in a content agreement that will see the former’s titles debut in the Serbian market. 

Relax Gaming and Meridian Gaming have partnered in a content agreement that will see the former’s catalogue of titles debut in the Serbian market. 

The link-up will see the operator’s customers based in Serbia gain access to its suite of slot games, such as Temple Tumble, Beast Mode, and Money Train 2, as well as content from Relax’s hand-picked studio partners via its Powered By and Silver Bullet programmes. 

“We’re delighted to make our first appearance in the Serbian market with Meridian Gaming,” stated Nadiya Attard, CCO at Relax Gaming.

“The operator boasts an impressive reach across three continents and this deal gives us a real boost as we look to make a statement in this region.

“This is the ideal move to ensure we continue to drive differentiation on the global stage and we look forward to a long and positive relationship with Meridian so ensure we both accomplish that.”

Adding to the thoughts of Attard, Alexia Smilovic Ronde, Chief Regulatory Officer at Relax Gaming, stated: “Serbia is an emerging market with a stable regulatory framework and a rapid growth of its online gambling segment since 2019, which is promising for our future developments in the region.

“In short, this is an incredibly exciting move for both Relax and Meridian that we are confident will prove fruitful.”

Marking the latest market entrance for Relax in Serbia, the supplier expects to continue its expansion in the near future, with Meridian licensed across multiple European markets, including Malta jurisdictions, Belgium and the Balkans in Europe.

“Relax’s innovative slot offering brings immersive and engaging products to a wide range of players, and we’re delighted to say that will include our own customers as a result of this deal,” explained Milan Djurmez, Head of Online Casino at Meridian Gaming. 

“We are extremely excited to see how our customers react to having all these new, ground-breaking titles at their fingertips.”