Greentube debuts content in Buenos Aires via Betsson extension

Greentube has marked its debut into Argentina as the Novomatic Interactive subsidiary further strengthens its partnership with Betsson

As part of its market entry, Greentube contents will go live with the operator in the regulated region of the City of Buenos Aires as various titles, such as Lucky Lady’s Charm, Sizzling Hot, Book of Ra deluxe, and Star Supreme, made available to Betsson’s players within the province. 

“It is very exciting for us to introduce our content in Argentina and we are thrilled to make our market debut together with our trusted partner Betsson,” stated Lisa Sandner, Sales & Key Account Manager for Argentina at Greentube.

“Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content. 

“We can’t wait to see how our popular titles are received by local online players in the region.” 

In addition, content from Greentube’s bingo offering has also gone live, with the supplier claiming the vertical is “extremely popular” with local players. 

The launch with Betsson in Argentina follows a period of strong global growth for Greentube with the supplier entering several new markets in 2021 across Europe, North America, Africa and LatAm. 

Laura Peretta, Supplier Relations Manager at Betsson, added: “From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina. 

“This is a very exciting region for igaming and we are dedicated to offering players the best experience. With Greentube’s content we significantly increase our offering in the country.”