Kings Entertainment embarks on LatAm expansion via Balesia deal

Latin America
Image: Shutterstock

Kings Entertainment has detailed its latest partnership with Balesia as the group looks to expand its Latin American position. 

Renowned as one of the largest telecommunications tower estate owners in LatAm, Balesia is now able to offer its customers in Mexico access to igaming content via King’s subsidiary WinTrillions, with other countries within the region set to follow. 

“Cell phones are increasingly the dominant platform for entertainment and igaming,” noted Steve Budin, CEO at Kings Entertainment.

“We were seeking a marketing partner that could provide instant access to a significant base of users within our most profitable market. Balesia fits the bill perfectly.”

Looking towards the near future, Kings Entertainment has stated it expects to launch WinTrillions lottery and igaming options on the Balesia network across Mexico in early April 2022, with plans to expand across Latin American by the end of the year. 

George Alvarez, CEO of Balesia, added: “In a world where telecommunications technology and entertainment are merging and morphing into one experience, we see WinTrillions as the ideal platform to offer our users a complete gaming experience that is safe, fair, affordable, and fun.”

“Our user bases are very complementary, and we see significant potential to expand this even further.