Complitech aims for the American dream amid launch of US product

White Hat Studios has continued its US voyage as the content developer goes live with its first customer in operator BetMGM.

Technical compliance intelligence database Complitech has embarked on its North American adventure as it launches Complitech US.

Lauding its new American entity to “transform the way” suppliers enter the US regulated markets and called it a “game-changer” for companies looking to “quickly identify and efficiently enter regulated states”.

“We’ve always believed that compliance is an opportunity, not a burden, and the success of our partners in newly-regulated states across the US is evidence of this,” commented Antonio Zanghi, CEO at Maxima Compliance. 

“Whether your products are live in New Jersey, Sweden or Colombia, missing the next big opportunity in the US is simply not an option for most suppliers. Complitech US is designed to make the process of new market entry easier than ever, from identifying opportunities to meeting that final technical compliance requirement.”

Complitech US provides full technical compliance requirements alongside gap analysis tools. These tools allow suppliers to identify which technical compliance requirements their products already meet, as well as the areas where work is required.

This makes it possible, within a few clicks, to accurately assess the workload of a new market entry based upon markets where a product is already live. 

Mark Roy, Head of Product Compliance – US at Maxima Compliance, added: “This tool enables companies to reduce time and cost to enter markets by providing internal resources with the key information to make decisions on the roadmap based on how quick a market can be entered. Investigating new markets has never been so easy.”

Complitech US launches with an initial 10 regulated US markets – including New Jersey, Pennsylvania and Michigan – and will soon cover all regulated jurisdictions in the country. The team at Maxima can, however, support with all those jurisdictions still not live in the product.

It stands as an additional product alongside Complitech, which already offers complete technical compliance coverage for more than 30 regulated markets around the globe, with all requirements translated into English.

Complitech is delivered by Maxima Compliance, the full-service regulatory and technical compliance provider for the betting and gaming industry, with offices in London, Amsterdam, Barcelona and Las Vegas.