Playtika, through its Caesars Slots free-to-play social casino game, is to issue a donation of between $17,000 and $35,000 to The Wildlife Conservation Society.
This, says the Israel headquartered firm, forms part of a collaboration to support the charity in its mission to save wildlife worldwide through science, conservation action, education, and inspiring people to value nature.
Through a new campaign to be introduced by the company to Caesars Slots players, Playtika will issue funds upto a total donation of $35,000.
Liran Paz, General Manager of Caesars Slots, explained: “Caesars Slots is proud to support the Wildlife Conservation Society with the help of its player community.
“We believe entertainment and gaming companies can play an important role in raising awareness around environmental issues by combining play with purpose, and hope that our players will be excited to unlock the new features and thus contribute to the cause.
“Enjoying the new features of the game and unlocking the presents will impact our donations to WCS and support its efforts to reach the United Nations’ 2030 sustainable development goals.”
The game design aims to highlight dangers to wildlife, and the donations made by Playtika on behalf of the global player community of Caesars Slots will contribute to the work being undertaken by the WCS to conserve the world’s largest wild habitats in 14 priority regions, which are said to be home to more than 50 per cent of the world’s biodiversity.
This includes a vision to end all intact forest loss by 2030, which can provide up to 30 per cent of the action needed by 2030 to keep the global temperature rise below 2°C.
John Calvelli, Executive Vice President for Public Affairs of WCS, commented: “The Wildlife Conservation Society is grateful for Playtika’s support, which helps WCS in its mission to save wildlife and wild places around the globe.
“Today, an unprecedented one million animal species around the world are at risk of vanishing forever.
“WCS’s ambitious goal is to not only prevent the extinction of our planet’s most iconic and biologically important species—but also to lay the groundwork for their recovery. We are thankful for Playtika’s donation in support of our work.”