Videoslots signals US ambitions via Caesars Entertainment agreement


Videoslots has signalled its US intentions as the company is set to debut in North America following its market access agreement with Caesars Entertainment

Under the terms of the deal, the former will launch its Mr Vegas brand in the state of Pennsylvania in 2023 utilising its proprietary platform and the Caesars licence. 

Alexander Stevendahl, Videoslots CEO, said: “We are excited to start executing our plans in the US, which has huge growth potential, starting with the great state of Pennsylvania.

“Thanks to a distinctive name like Mr Vegas and an innovative product, I am confident it will become one of the casinos of choice for players. 

“This is a significant milestone in our strategy, having enjoyed significant success with our product in a host of markets, including Sweden, UK, and Denmark. We are now aiming for something similar in the US as we move towards our goal of becoming the world’s leading casino operator.”

Once set up in the US, Videoslots noted that the company’s expectation for the joint venture will lead to a roll out of its proposition across the country as more and more states regulate casino product offerings. 

The link-up with Caesars follows on the Videoslots’ announcement of Henrik Enesund as the new Head of Casino in February, a move which the company stated “maintained its internal promotions strategy”.

After detailing Enesund’s “remarkable rise”, the appointment comes five years on from the Swede beginning work in Malta for the online casino operator as a customer service agent. 

Since that date, he has subsequently been promoted to Casino Coordinator in January 2018 and Tournament Coordinator in August 2021, before taking up the post of Casino Team Leader in August 2021.