Hollywoodbets assists Pragmatic Play’s South African growth

OnAir Entertainment is set to enter South Africa by the end of the year citing a “surge in demand” for its content and solutions.

Pragmatic Play has continued its South African venture as the igaming content provider marks its second partnership in April via Hollywoodbets

As part of the expansion, the link-up will see Pragmatic supply its complete suite of slot titles, including its recent release Barn Festival, as well as Sweet Bonanza, John Hunter, Big Bass Bonanza, and Wolf Gold. 

In addition to this, the igaming content supplier will also launch its complete portfolio of scratch card games. 

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “South Africa, while being well-established, still holds much opportunity for suppliers and partnering with its top operator simply refines that scope. 

“Hollywoodbets is exactly the type of tier-one client we look to, in assisting us with our regional growth ambitions and we’re delighted to partner with them.”

Hollywoodbets has been serving the players of South Africa for many years, providing a comprehensive sports betting menu, slots, lucky number games, live casino and virtual sports.

As such, the new deal enables Pragmatic Play to further its brand exposure in South Africa, generate new leads and empower the operator to gain traction. 

Dermot O’Connell, Hollywoodbets Betting Operations Manager, added: “At Hollywoodbets, we strive to offer our customers premium entertainment and experiences that bring real value, and, in Pragmatic Play, we have found the ideal partner to enhance our existing portfolio of games. 

“With the support of Betting Entertainment Technologies, our betting software provider, this partnership will complement our existing product range, bringing our customers an array of new games.”