Washington’s Swinomish Casino & Lodge is the latest gaming establishment to join the burgeoning OPTX network after concluding a search for “software that can keep up”.
This latest addition to the Las Vegas-based software firm’s increasing portfolio will deliver its full suite of player development, slots, and artificial intelligence products to the gaming establishment.
OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence, which are available via desktop and mobile applications.
The data intelligence used creates actionable recommendations for casino operators, provides real-time individualised insights in a bid to ensure that no actionable player is missed, and looks to empower teams to spend less time compiling data and more time implementing strategies that increase guest visitation, revenue, and profitability.
“Our advanced machine learning and AI algorithms identify countless insights for departments across the property,” said Brooke Fiumara, OPTX co-CEO.
“We are thrilled to welcome Swinomish Casino & Lodge to the future of player development and slots.”
The Swinomish Tribe’s property boasts 900 slot titles and table games, including blackjack, craps, roulette, pai gow, and keno, as well as a 98 room lodge and 9,000 square foot multipurpose Wa Walton Event Center.
“We are fortunate to have a growing team and expanding player base, but we needed software that can keep up,” commented Jumada Schwinden, Director of Marketing for Swinomish Casino and Lodge.
“OPTX is able to improve the ability of our team to cultivate customers and provide an unparalleled customer experience, while also providing our executive team with insights that help the entire property. OPTX is exactly what we have been searching for.”