Axes strengthens casino ewallet via Blueberry Payment alliance

Axes has inked an agreement with Blueberry Payment Solutions to enhance its European cashless payment offerings. 

As part of the deal with the Cyprus-based fintech, the information management platform for the global gaming and amusement industry will integrate Blueberry’s Open Loop cashless ewallet.

“Blueberry Payment Solutions is a perfect fit for Axes,” stated Earle Hall, President & CEO of “Blueberry Payment Solutions truly understands that a casino ewallet is a personal player to casino relationship based on loyalty, engagement and rewards. 

“We are grateful to Blueberry Payment Solutions for having customised their product offering to align with our strategy to support our European Axes clientele to ensure they have the most powerful engagement strategy in the global land-based casino gaming market. 

“We look forward to evolving our product base with Blueberry Payment Solutions as we integrate multiple forms of payment, funding and financial instruments.”

In addition, the Blueberry Payment Solutions evoucher, ewallet, card, and the IBAN Cloud Account are already integrated with the Axes Butler Closed Loop ewallet, loyalty, rewards and engagement APP, for merchants and clients.

Rhyan Bridle, Founder & CTO of Blueberry Payment Solutions, added: “Axes has the most advanced, secure and complete closed loop cashless platform in the global land-based gaming industry. 

“The Blueberry Payment Solutions platform, technology, licences, IP and certifications will empower Axes European clients to instantly transfer funds to their Axes closed loop wallet and to Axes casino float accounts. 

“This powerful partnership will rapidly evolve the fintech performance and possibilities of the land-based gaming industry, and we are very excited to offer the power of the Blueberry Payment Solutions to the Axes client base.”