PointsBet has confirmed the appointment of Brett Jackman as Vice President of Strategy for Canada, where he will report to PointsBet Canada Chief Executive Officer Scott Vanderwel.
Lauded as boasting almost 15 years of experience as a strategy and transformation leader, Jackman will look to draw upon knowledge gained from advising large North American companies on their growth strategy initiatives and top priorities, including new market and product launches, enterprise transformations, and M&A.
“Brett’s expertise and vision will be absolutely crucial in helping shape PointsBet Canada’s priorities as we forge further ahead into the budding sports betting landscape,” commented Vanderwel.
“As our commitment so far has shown, PointsBet Canada has big ambitions, and I am thrilled to have Brett alongside us moving forward to help shape and drive our growth agenda, building upon the strong foundation we’ve assembled thus far.”
Jackman joins PointsBet Canada from Rogers Communications, where he was Senior Director of Corporate Strategy and served as a strategic advisor and thought partner to senior leadership while helping drive long-term strategy.
“The opening of the regulated igaming market in Ontario represents one of the most exciting business opportunities within Canada in recent memory,” said Jackman.
“As the industry collectively continues to build, we know this space will soon touch so many Canadians from coast to coast to coast. I look forward to playing a role in ensuring that PointsBet Canada capitalises on this incredible opportunity and delivers a truly authentic and differentiated product experience for Canadian sports fans.”