Relax Gaming has joined forces with igaming affiliate to develop and launch a player-led slots title.

Pariplay has expanded its Ignite program after the group detailed the inclusion of Spinberry, who will make its online debut through the partnership. 

Lauded as boasting a “proud history” within the land-based sector, across the UK and markets further afield, the integration will see Spinberry enter the online vertical for the first time with its upcoming title Drop the Wilds. 

Stuart Pounder, Managing Director at Spinberry, said: “Pariplay is a company with an incredible reputation and we’re looking forward to being part of the Ignite program and introducing our games to an online audience for the first time.

“With upcoming launch Drop the Wilds already pencilled in as our first ever online game, this partnership offers new revenue possibilities for us, as well as a new avenue to deliver our multi-product offering.”

The Ignite program supports any coding language and allows for games to be developed much quicker and with “substantially lower” costs.

Moreover, the deal is said to aid Pariplay in utilising Spinberry’s “vast knowledge” of the land-based sector to introduce “proven concepts” to online players, including mechanics, constant base game engagement, and features including Bet Chance and Special Play Mode. 

In addition, by joining Ignite Spinberry will be able to create its content via Pariplay’s turnkey development framework and distribute its games globally through the Fusion aggregation platform.

Callum Harris, Director of Partnerships at Pariplay, added: “Our Ignite program is one that gives studios a proven path to market and we are very proud to welcome Spinberry to the Pariplay family and to support their online debut and help propel their digital growth.

“With their excellent, multi-product content already popular with players, we think it will be an extremely fruitful relationship going forward.”