Caesars Entertainment has deepened its footprint within Major League Baseball after becoming exclusive casino and official sports betting partner of the Chicago White Sox.
In what is lauded as a “wide-ranging collaboration,” Caesars will gain access to official logos and marks, rotational LED signage, digital and social media assets, as well as a variety of exclusive experiences available through its loyalty rewards program.
Furthermore, the partnership will also include TV-visible fixed signage with a right field board featuring its gaming destinations and channel lettering affixed to the top of the left field video board.
The operator states that this latest alliance is intended to deepen its presence across Illinois and northwest Indiana, where its currently offers the Harrah’s Joliet, Harrah’s Metropolis, Horseshoe Hammond, and Grand Victoria Casino Elgin gaming destinations.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” noted Tom Reeg, CEO of Caesars Entertainment.
“Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
Furthermore, the White Sox will also integrate the company and its official sportsbook into the team’s marketing efforts, team merchandise, and experiences going forward, while also bringing offers and promotions directly to fans through the app of the latter.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience,” said Brooks Boyer, White Sox chief revenue and marketing officer.
“With energised talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”