SYNOT Games has continued its Italian expansion as it strikes a content integration agreement with BetFlag. 

Push Gaming and Coolbet have entered into an agreement that will see the slot supplier’s games directly integrated into the operator’s portfolio of titles. 

As part of the latest integration, titles from Push’s catalogue, including Nightfall, Big Bamboo, and upcoming title Fat Bunker, as well as its Jammin’ Jars series, placed on Coolbet’s platform. 

Patrik Backlund, Head of Casino and Games at Coolbet, stated: “Providing our players with the highest standard of engaging titles available on the market has always been a key goal of ours. We are incredibly proud of this latest deal with Push Gaming, which will help us further achieve this target. 

“Push’s vast portfolio of fan-favourite titles will both engage and excite our players and we look forward to seeing the reception its extensive slot offering will receive.”

The deal is made possible by an integration via Push Gaming’s RGS platform. Coolbet currently operates in markets such as Sweden, Estonia, Ontario and other prominent regions globally. 

The agreement, according to Push, will allow its portfolio of titles to gain greater audiences within the aforementioned regions, further developing its player base, and is the latest in a series of commercial partnerships in a growing number of regulated territories. 

“It is a pleasure to partner with Coolbet, this deal comes at an exciting time as we continue to work on providing the industry with our most varied and high-quality releases to date,” Fiona Hickey, Head of Sales at Push Gaming.

“Equally, Coolbet currently operates in Ontario and has a presence in Latin America and this represents a great opportunity for both parties to focus on future growth in these burgeoning markets.”

Push Gaming is live across the majority of Europe’s key regulated markets with the likes of LeoVegas, Entain, 32red, 888, Casumo, Betsson, Svenska Spel and Paddy Power Betfair.