Asaf Noifeld has been named as Managing Director of Casino at FanDuel Group, transitioning into the role from a similar position at fellow Flutter Entertainment brand PokerStars.
In the newly created role, Noifeld, who will be based in the company’s New York headquarters, is to gain oversight of FanDuel’s igaming business.
“Asaf brings deep experience building online casino businesses across the globe,” said Amy Howe, President & Chief Executive Officer for FanDuel Group.
“I am delighted to add him to our leadership team, as he has extensive knowledge in the space which will help grow our online casino business in North America.”
Noifeld takes up the position from elsewhere within the Flutter network, after joining from PokerStars where he served as Managing Director of PokerStars Casino.
He worked for the brand for a total of eight years and is praised as “building the company’s online casino business from scratch and spearheading initiatives to expand the marketing and product functions”.
FanDuel’s igaming entity is currently live in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario, Canada, while the group also operates the Stardust Casino brand in the Garden State and the Mohegan Sun Casino brand in Connecticut.