DWG builds on ‘long-standing’ William Hill relationship via Mr Green link-up

Design Works Gaming has expanded its long-term relationship with William Hill as the igaming studio inks an agreement with Mr Green.

Design Works Gaming has expanded its long-term relationship with William Hill as the igaming studio inks an agreement with Mr Green

Under the terms of the deal, titles from DWG’s suite of slots will become accessible to Mr Green players within the UK regulated market. 

“William Hill has been a proud champion of our games in the UK for a few years now, and we always wanted to explore ways to expand this high-performing relationship,” explained DWG’s CEO, Troy Zurawski

“Making our games available to players at Mr Green is a great way to reach a new audience who, like us, values creativity and an exceptional gaming experience. I expect this powerhouse partnership to continue to evolve and grow.”

William Hill, which acquired Mr Green in 2019, was one of the first operators to bring DWG content to the UK and stated that the acquisition offered the “next logical step”.

DWG and William Hill, which was acquired by Caesars Entertainment last year, will also explore the possibility of extending the partnership into additional regulated jurisdictions.

The link-up between DWG and Mr Green comes in the same week as the Sweden’s Administrative Court in Linköping dismissed an appeal from the operator regarding perceived violations of the Money Laundering Act and shortcomings in the group’s duty of care under the Gambling Act. 

As reported by the Spelinspektionen, the country’s gambling regulator, the company’s appeal is said to have been rejected “in its entirety.”

Moreover, it is added that a warning was deemed to be a sufficient measure, with penalty fees totalling SEK 31.5m (€3m handed down), considered to be proportionate.