A deepened presence within Latin America has been gained by iSoftBet after striking an alliance with Colombian igaming and sports betting operator WPlay.

This will see the online games supplier and content aggregator take a selection of its slots suite live with the brand as it looks to maintain the growth momentum witnessed over recent months.

“WPlay is widely recognised as a pioneer in the Colombian market, and we are thrilled to be able to align our businesses with a deal of this nature,” stated Lars Kollind, Head of Business Development at iSoftBet.

“Our slots are proven to resonate strongly with our customers based in Latin America, and we look forward to seeing our products go live with WPlay in the near future.”

Under the terms of the partnership, WPlay, the first online casino and sportsbook to be granted authorisation to operate in the regulated market of Colombia during 2017, will launch 22 iSoftBet slot titles by the midpoint of the year.

Julio Cesar Tamayo Betancur, CEO at WPlay, added: “We are eager to launch a selection of iSoftBet’s most popular slot products on our platform, providing our players with real entertainment that they can return to, time and time again.

“The agreement facilitates us in our mission to provide our users with unique experiences, and we look forward to future collaboration with the supplier.”