Dutch betting company, BetCity.nl, has signed a three year deal with the International Hockey Federation (FIH), becoming the first-ever betting partner of the organisation.
In collaboration with hockey’s world governing body, the firm will gain exposure in the upcoming FIH Hockey Women’s World Cup as well as the FIH Hockey Pro League seasons in the Netherlands until June 2025.
Melvin Bostelaar, CEO of BetCity.nl, said: “The Netherlands have been among the world’s top teams in hockey for years.
“As a 100% Dutch company, we are proud to be affiliated with the FIH and therefore being visible at matches in the Pro League and the Women’s Hockey World Cup of our national team”
Furthermore, the deal also covers FIH Hockey Pro League matches that will be played in Nijmegen (Netherlands) at the end of May.
The partnership was facilitated by Sportradar – the official betting and gaming data rights partner of the FIH.
The sports technology company explained that it is ‘very pleased to support the FIH’s move into the betting space’ and introduce hockey to a new group of sports fans.
“We’ve been looking at engaging with the betting industry for some time now, but it was essential for us to do so in a completely trustful environment,” concluded FIH CEO, Thierry Weil.
“Thanks to our collaboration with Sportradar, we’ve found in BetCity.nl the ideal partner to open the doors of the betting market to hockey. This first-of-a-kind move for us will hopefully generate further similar opportunities in this area in the future.”