Bragg extends ‘highly successful’ Entain PAM partnership

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Bragg has extended its partnership with Entain for the Netherlands, by agreeing to continue to supply with content from its PAM platform. 

Increasing the visibility of both its proprietary and third-party content offering in the Dutch market, the partnership will see slot content available via Bragg’s PAM solution to be hosted on BetCity’s online casino platform, until 2025. 

Matevž Mazij, Bragg Chairman and Chief Executive Officer, commented: “As reflected in’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago.

“We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the team on a potential migration of the brand to Entain’s proprietary platform.”

The content offering includes games from Bragg’s in-house studios, such as Atomic Slot Lab and Indigo Magic, while also providing aggregated content gathered from the company’s supplier partners. 

As further announced, Bragg revealed plans to add new igaming suppliers to its roster in a bid to ‘further enhance the localised content portfolio’ offered by BetCity in the Netherlands. 

Mazij added: “In the meantime, we look forward to powering the continued success of, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading igaming supplier.”