Honoré Gaming has launched its African-focused loyalty scheme


Honoré Gaming, the online sportsbook platform and technology provider, has launched its newly developed loyalty scheme aimed especially for the African market.

The loyalty scheme takes the level-up format with players able to earn reward points for every bet they place – the higher the expected margin of the bet, the higher the number of reward points the player receives. Points can then be redeemed as cash or free bets.

Christophe Casanova, Chief Operating Officer at Honoré Gaming, said: “Operators are always looking for ways to retain players and reward them for their loyalty to their sportsbook or casino. Loyalty schemes have long been a powerful way of doing this, so we wanted to offer such a scheme to operators in African markets.

“The Honoré Loyalty Scheme has been designed to add an element of fun but also transparency with players able to see how many points they could receive from each of the bets they have placed. That these points can then be cashed in for free bets or free money adds huge value to their play.

“We can already see just how effective our loyalty scheme can be with the operator partners that have been running it for the past few months, so we look forward to rolling it out with our other partners and for them to be able to drive bet volumes while boosting retention rates.”

Honoré Loyalty Scheme consists of six levels in total, with the system designed to ensure that between 20 per cent and 30 per cent of active bettors will be able to reach at least one level of the scheme each month. 

Furthermore, players can see their current number of reward points, along with how many they need to advance to the next level. In addition, players can also see how many points they will be awarded on the active bets they have placed. 

The loyalty scheme has been live with a select number of African operators in markets such as Congo Brazzaville, Chad and Nigeria for three months and these operators have seen on average a 24 per cent increase in the number of bets per player per month.