Playson states Kiron deal a ‘major step forward’ in Africa penetration

Playson has inked a distribution agreement with Kiron Interactive, a partnership that it states will enhance its presence across Africa. 

Under the terms of the deal, Playson’s suite of slot titles, such as Lion Gems: Hold and Win, Wolf Power Megaways and Solar Queen, will be made accessible to the continent’s regulated operators via Kiron. 

Blanka Homor, Sales Director at Playson, explained: “We have identified Africa as an important area of growth for Playson, with our diverse range of games suitable in attracting a wide demographic of players, leading to the potential of improved engagement for local operators.

“Partnering with Kiron is a major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”

With a presence in more than 30 countries on the African continent, Kiron will assist Playson to broaden the reach of its games across Africa and beyond.

Steven Spartinos, Co-CEO at Kiron, added: “While, traditionally, casino and slot games have not formed part of our core business, our market position, strength and innate knowledge of African territories have presented an opportunity for us to evolve our offering.

“This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”