Push Gaming has strengthened its footing in the regulated UK market as it links-up with Sky Betting and Gaming.
The collaboration between the two companies will see titles from Push Gaming’s portfolio, such as Razor Shark, Jammin’ Jars and Wild Swarm, become available to players utilising the UK-based operator’s platform.
Fiona Hickey, Head of Sales at Push Gaming, commented: “We are excited to be partnering with Sky, an agreement that will enhance our presence further in the UK and will allow even more players to gain access to our award-winning slot titles.
“Sky Betting and Gaming holds top-tier status in a key market that will aid in our expansion both locally and across Europe as we continue our global growth strategy.”
Moreover, the deal will see the igaming supplier gain access to numerous brands within the Sky roster, including Sky Vegas, Sky Bingo and Sky Casino.
Philippa Ayres, Head of Content at Sky Betting and Gaming, added: “Being a leading operator within one of the biggest igaming markets means our players have an expectation of quality games that come from a wide portfolio of releases, so adding Push Gaming’s innovative and player-first titles to our offering will deliver exactly that.
“We are incredibly happy to be working with Push Gaming and look forward to seeing how our players receive its content.”
As it stands, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of LeoVegas, Entain, 32red, 888, Casumo, Betsson, Svenska Spel and PaddyPowerBetfair.
The expansion of Push’s presence within the UK comes after the supplier was approved to supply its online gaming suite to players across the Ontario market last month.
The approval saw Push take its catalogue to the newly regulated Canadian province, following registration with the Alcohol and Gaming Commission of Ontario.