Kindred gains Dutch approval from KSA as it lauds ‘important’ market

Kindred Group has entered into the regulated Dutch market after the Netherlands Gambling Authority granted the company a gambling licence. 

Praising the licence approval as “an important part” of its strategy to operate in locally licensed markets, Kindred will now launch its flagship brand Unibet in the Netherlands. 

Henrik Tjärnström, CEO of Kindred Group, stated: “The Netherlands is a large and important European market and one that we look forward to operating in with a local licence. 

“We have been advocating local licence schemes for the past decade, and are thrilled that our newly awarded licence in the Netherlands will allow us to deepen and develop our involvement in the Dutch society, as well as actively contribute to a fair and sustainable gambling market. 

“As part of our long-term ambitions and strategy, we are eager to provide a safe, secure and entertaining gambling experience for Dutch customers.”

Kindred has received an approval from Kansspelautoriteit to offer commercial online gambling and betting under the Dutch Remote Gambling Act. The licence grants Kindred Group permission to operate in the Dutch market with immediate effect.  

“We are fully committed to establish Kindred’s role as a responsible, trustworthy and valuable gambling operator on the Dutch market through our flagship brand Unibet,” added Anne-Jaap Snijders, Chief Commercial Officer, Kindred Group. 

“Our corporate purpose to `transform gambling by being a trusted source of entertainment that contributes positively to society’ sits at the heart of our `Unibet Impact’ programme which is solely dedicated to foster a safer and more responsible online gambling industry. 

“We want to convey entertainment to the Dutch society and are very keen on bringing the joy and excitement of sports to everyone.”