Bojoko aiming to drive North American growth through fresh launches

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Bojoko has reaffirmed a target of becoming “the leading affiliate in North America,” after the brand debuted dedicated sites for players in the US and Canada under dedicated domains.

The online gambling affiliate says that Bojoko.us and Bojoko.ca “have been completely redeveloped under the hood,” in a bid to provide “accurate and up to date information” to players regarding the online casino entities available to them in specific states and provinces.

In an effort to deliver a localised product across an array of markets, the Bojoko digital offerings includes a series of filtering tools to aid players as they assess numerous brands as well as written contributions regarding the online gaming space across each country.

The group has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by a team of independent testers who sign up, deposit and play at each before leaving feedback on the experience they receive.

Furthermore, this is combined with player reviews and ratings that aim to ensure Bojoko members know exactly what to expect before they sign up and play at any of the listed casinos.

Joonas Karhu, CEO of Bojoko, commented: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”