Kaizen Gaming’s Betano online casino and sports betting brand has disclosed an expanded four-year collaboration with Futebol Clube de Porto.
This will see the operator, which was a sponsor of the Dragons during the past season, see its logo become featured on the front of FC Porto jerseys.
“Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention; it is a great collaboration of a leading club and a reference brand,” stated Jorge Nuno Pinto da Costa, President FC Porto.
“Our demands are maximum on and off the field, so we always want to work with the best.”
The recently concluded 2021/22 season saw the Estádio do Dragão win back the Primeira Liga title, after Sporting Clube de Portugal beat the side to the title one year earlier. FC Porto concluded with 91 points after winning 29 of 34 games, drawing four and losing just once.
“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming,” commented George Daskalakis, Chief Executive Officer of Kaizen Gaming.
“What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.”
Betano was already the Dragons’ betting sponsor during the 2021/22 season, while the brand also sponsors Sporting CP and SL Benfica in Portugal. On an international level, Kaizen Gaming boasts a burgeoning portfolio of football sponsorships.
Across Europe and Latin America, through its Betano and Stoiximan brand, the group has teamed-up with Fluminense and Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile , FCSB and Universitatea Craiova in Romania, and Olympiacos and PAOK FC in Greece.