BetMGM has teamed up with Sony Pictures Television and International Game Technology to launch Wheel of Fortune Casino.
Said to become the “first full brand-led” online casino in North America, the igaming entity will represent the latest gaming extension for the brand, with more than 250 slot versions of the American gameshow introduced over the last 25-years.
Matt Prevost, Chief Revenue Officer, BetMGM, explained: “Wheel of Fortune is watched nightly by millions of people and BetMGM is honoured to partner with Sony Pictures Television and IGT to bring this online casino experience to life.
“Once live, Wheel of Fortune Casino will offer players the excitement of their favourite gameshow and real money wagering in the palm of their hand.”
Launching first in New Jersey, Wheel of Fortune Casino will house America’s game-branded slot titles produced by IGT, along with many other themed games and features.
“We’re excited to celebrate the evolution of the IGT Wheel of Fortune slot brand with BetMGM and Sony Pictures Television through the launch of Wheel of Fortune Casino,” stated Enrico Drago, CEO Digital & Betting, IGT.
“The Wheel of Fortune brand has been synonymous with slot gaming for more than 25 years, and this unprecedented brand-led online casino, driven by BetMGM’s compelling platform and promotional capabilities, is well-positioned to engage and entertain new and long-time players.
“As part of our ongoing PlayDigital strategy, we will continue to look for new and exciting ways to leverage our third party and home-grown brands with our operating partners.”
Echoing the thoughts of Drago, Suzanne Prete, Executive Vice President of Game Shows, Sony Pictures Television, expressed her delight at Sony’s partnership with BetMGM’s Wheel of Fortune online casino launch.
She added: “With Wheel of Fortune celebrating its 40th season this year, we are pleased to continue offering players additional, new ways to play the games they know and love.”