Intress Media’s to ‘maximise player safety’ following NJ licence approval

New Jersey

After being granted a licence to operate in the jurisdiction, Intress Media’s New Jersey-focused casino portal,, is set to launch in the Garden State.

The development will see the company exclusively collaborate with casinos regulated by the New Jersey Division of Gaming Enforcement “to maximise player security and safety”.

With an aim “to empower and support gamblers with essential knowledge and tools for making deliberate and responsible gaming choices”, the site will provide “comprehensive” information on online casinos and providers in New Jersey with a mix of news, reviews, education and entertainment to help readers make informed decisions.

“We want to thank the DGE for its due diligence and for recognising the value of what we have to offer in New Jersey,” commented Maryna Sokirko, Co-Founder at Intress Media.

“Stepping into the US gambling affiliate scene means becoming a part of a driving force in an emerging but highly competitive market. For us, it’s an unmatched opportunity to test our skills in building something more purpose-driven than expected of an affiliate project.

“With our expertise in building affiliate projects in various markets and given the nuance of a legally regulated US affiliate scene, we expect to apply advanced marketing and business approaches to eventually secure our position among the industry leaders.”

With the affiliate marketing group having launched in 2021 with a mission to deliver “game-changing and innovative solutions” to its customers to ensure “a safe and seamless experience”, the licence approval marks a step closer to Intress Media’s aim to launch igaming portals in every regulated state.