White Hat Studios has continued its US voyage as the content developer goes live with its first customer in operator BetMGM.
As part of its agreement, White Hat will supply its premium branded titles, such as Ted, Deal or No Deal and Peaky Blinders, along with other slots, jackpots, RNG, table and instant-win titles in its catalogue, to the state of Michigan.
Andy Whitworth, CEO of White Hat Studios, said: “We’re delighted to see our products go live in the US, starting with BetMGM in the great state of Michigan. Our games are tried and tested, and we are confident our content will thrill US players.
“It’s been an incredible ride getting to this point from a standing start last September. This is a huge milestone to go live, my team has been exceptional to move at such speed, the next step is to launch into all states and get live the 15+ operators that we have signed so far.”
Moreover, White Hat Studios noted that its US debut with BetMGM signifies a “uniquely rapid development”, stating that Michigan will be the “first in a series” of anticipated state entries and “aggressive roll out” of further operators into all regulated states.
Going live with BetMGM continues White Hat’s US expansion following the announcement of a content agreement with PlayEagle to make its branded slot catalogue available in Michigan.
Moreover, the back end of June saw BetMGM launch a range of live tables on its BetMGM Casino platform in West Virginia, using technology from B2B supplier of live casino content, Evolution.