Online casino and sports betting operator Interwetten has enhanced its sporting roster after striking an alliance with German Bundesliga outfit Borussia Mönchengladbach.
This has seen the operator become designated as the co-sponsor and statistics partner of the club in an agreement that will last until at least 2025.
“We are very pleased that this partnership has come about. But our fans can also look forward to a partner who is planning many promotions and unique moments where they will be the centre of attention,” said Guido Uhle, Borussia’s Director of Sponsoring.
This becomes the latest sporting agreement undertaken by Interwetten, after previously aligning with Liverpool FC, Professional Darts Corporation, and National Hockey League already this year.
“As an owner-managed company with more than 30 years of tradition, we focus on long-term sponsorships,” added Stefan Sulzbacher, Interwetten board spokesperson .
“Therefore, we are looking forward to the partnership with Borussia Mönchengladbach, where tradition is also very important.
“With Borussia Mönchengladbach, we have found a club that is located in the epicentre of German football and thus gives us hope for exciting and atmospheric football festivals. We wish Borussia a successful season.”
During the past season, Borussia Mönchengladbach finished in tenth place with 45 points, someway off the haul of 77 gained by eventual champions Bayern Munich.
The club, which calls the Borussia-Park home and recently won its first pre season game 6-0, closed the 2021/22 season with 12 wins, nine defeats and 13 losses.