Aspers agreement and Ontario entry have been gained by GiG


Gaming Innovation Group has formalised terms of a partnership inked alongside Aspers Group earlier in the year, as the group also details receipt of a supplier licence in the Canadian province of Ontario.

The former will see the company provide a turnkey solution that includes a technical platform, fully managed services, frontend development, and CRM and marketing.

Richard Noble, Aspers CEO, said: “We are delighted to join forces with GIG to provide a first-class omni-channel solution for our guests and launch our own branded online site extending the Aspers casino experience to both online and retail customers. 

“Through this new platform we will continue to prioritise safer gambling as this is at the heart of everything we do.”

GiG will provide the solution to operate the online casino as phase one of an initial three-year agreement that is renewable thereafter, with expansion into further verticals planned for the second stage of the alliance.

Launch is expected to occur during the final quarter of the current year, with an expected positive contribution anticipated from Q1 2023.

“I am extremely excited to partner with Aspers, a prominent operator within the land based industry that shares our values on responsible gaming, CSR and passion about the power embracing digital transformation,” explained Richard Brown, CEO of GiG. 

“We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that Aspers holds with our omni-channel solutions. 

“We look forward to working closely with the Aspers team to maximise their potential through a successful digital transformation and anticipate that Aspers will become a significant and high value client for GiG.

“This type of deal is directly in our ‘wheelhouse’, helping land-based operators digitally transform and showcase our product in the UK market.”

Furthermore, GiG has also been permitted to partner with operators based in the recently regulated Ontarian market after the Alcohol and Gaming Commission of Ontario granted a licence that covers the firm’s B2B sportsbook and PAM.

Claudio Caruana, general counsel for GiG, noted; “In receiving the registration from the AGCO, we have reached another important milestone in our resolute commitment to supporting the igaming industry for regulated markets, and we’re delighted to be prepared to power new and potential partners in the province.”