Bally’s Corporation has swelled its sporting sponsorship network after becoming an official sports betting partner of 27-time World Series Champions the New York Yankees.
This sees the casino and entertainment operator secure its maiden alliance within the Empire State, which last month witnessed the group’s digital launch as Bally’s became the ninth, and final, licensee to go live within the region.
Under the terms of the agreement, Bally’s will gain use of New York Yankees trademarks and marketing designations as an official sports betting (Bally Bet), daily fantasy sports (Monkey Knife Fight), igaming (Bally Casino), and free-to-play gaming (Bally Play) partner. Bally’s Casino Atlantic City also becomes a partner of the franchise.
“We are excited to begin this partnership with Bally’s,” said Michael Tusiani, New York Yankees Senior Vice President of Partnerships.
“We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally’s overall gaming presence in New York.”
Furthermore, the partnership also contains an array of marketing benefits inside Yankee Stadium including LED advertising in the outfield wall that lines the playing field, field-facing walls on the main level bars in left and right field, terrace Level ribbon board, and boards throughout the Great Hall.
Additionally, Bally’s receives an in-game feature on the stadium’s centerfield video board and other brand-enhancing activations.
“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York,” added Adi Dhandhania, Chief Operating Officer of Bally’s Interactive North America, the digital and sports betting division of the company.
“The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”
Bally Bet Sportsbook is an authorised gaming operator of Major League Baseball, the National Hockey League, the National Basketball Association, and the Women’s National Basketball Association.
In addition to the Yankees, the company also boasts official sports team partnerships with the NHL’s Nashville Predators, the WNBA’s Phoenix Mercury, and the NFL’s Cleveland Browns.