Play North to enter the ‘the next level of CRM’ alongside Symplify

7777 gaming has expanded its standing across Europe as it partners with Bulagarian online operator Winbet.

Play North is looking to heighten its communication across an array of core jurisdictions after disclosing a partnership with CRM and AI solutions provider Symplify.

This will see the latter equip the group, whose brands includes Dutch online casino site Kansino, with the ability to optimise its communication strategy across its diverse user base via email, SMS and push packages.

“Play North has a unique policy in this industry where we do not work with sign up or deposit bonuses,” noted Klas Winberg, CEO of Play North. 

“In addition to this our philosophy is to leave the player to enjoy our services with minimal disturbance from us. Against that background we needed a sophisticated CRM partner to ensure that all our customer communication is 100 per cent relevant and served through the right channel at the right time. 

“Symplify is this partner and we are very excited about entering into the next level of CRM together with their capable team.”

Furthermore, Symplify’s proprietary campaign and customer journey builder modules will offer Play North the resources to improve its user engagement processes.

The solution will permit the group to design hyper personalised customer lifecycle journeys in real time from customer events and campaigns.

Robert Kimber, Symplify’s CEO, said: “Play North is an impressive gaming business that runs a number of very successful brands and we’re delighted to have the opportunity to work with such a progressive client. 

“Our CRM solution will allow Play North to better communicate its entertaining gaming services within their core markets.”