BetGames teams-up with Entain in search for ‘strongest launch year’

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BetGames is looking to achieve the “strongest launch year in the company’s history” after debuting a game shows vertical in a “landmark agreement” alongside Entain.

This, said BetGames, will form an “integral part of a series of developments” during 2022, as the live dealer and betting games studio looked to expand its offered verticals to three.

“This is a game changer for us as a company and a result of our successful transformation over the previous 18 months,” stated Andreas Koeberl, BetGames CEO.

“The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – within only nine months. 

“The game show product line is a carefully curated tier-one focused vertical that will provide users with an unprecedented gambling experience, we’re extremely enthusiastic about it and are confident it will appeal to many across the igaming space.”

As part of the partnership, BetGames will provide Entain with a total of three bespoke gameshows, the first of which will be titled Starzle.

Furthermore, the paid also say that the new vertical will “introduce the industry-first number-themed game show,” which combines a mix of number-themed mechanics and card-based elements.

“Working closely with BetGames was a great experience and a testament as to what we can achieve together – and we couldn’t be more excited to work with them again,” noted Graciella Anthony, Head of Live Casino at Entain.

“Starzle is a long-term exclusive to Entain and is further testament to our ambition of being the home of live games shows and continuing to offer our customers the best and most exciting content in the marketplace.” 

The products will be accessible across Entain’s brand portfolio, which includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala and PartyCasino. A direct integration onto Ladbrokes’ platform will launch the partnership.

Adam Lahouiri, Live Casino Commercial & Product Manager at Entain said: “This has been an exciting project to be a part of, working alongside such a talented team at BetGames was a pleasure. We are delighted with the outcome and look forward to expanding our suite of exclusive game shows.”