Image: Shutterstock

Eyas Gaming has vowed to “take full advantage” of the iSoftBet aggregation platform after entering into an agreement to gain an array of gaming services and products.

Under the terms of the partnership, several iSoftBet games and third-party content are set to go live across Eyas’ network, allowing its customers to access an enhanced array of online casino content.

“We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites,” noted Jack Anthony, Head of Product at Eyas.

“We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”

This partnership alongside the UK-facing operator is the latest in a number of commercial tie-ups entered into by iSoftBet in recent weeks, with Eyas Gaming following in the footsteps of the likes of Lowen Play and Alphabet.

“Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering,” stated Lars Kollind, Head of Business Development at iSoftBet.

“Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.”

This comes off the back of IGT‘s July €160m acquisition of iSoftBet, which saw the company more than double its content catalogue by approximately 225 games. 

The completion of the acquisition also saw IGT’s interactive arm expand its igaming inventory through the addition of iSoftBet’s proprietary-built aggregation platform, which will allow the company to distribute third-party games to clients. 

Moreover, the merger saw iSoftBet’s data-led marketing and user engagement tools become accessible to the company.