Pragmatic expands Hollywoodbets partnership to UK and Ireland

Pragmatic Play hails Hollywoodbets’ “professionalism and high standards” as the supplier extends its ongoing partnership with the operator.

Pragmatic Play has hailed Hollywoodbets’ “professionalism and high standards” after the supplier extended its ongoing partnership with the operator. 

As part of the agreement extension, Pragmatic will supply its catalogue of games via the operator to markets in the United Kingdom and Ireland. 

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, commented: “We’ve been working with Hollywood bets for a while now and so its professionalism and high standards are no stranger to us. 

“It’s fantastic news to be able to work with them in additional markets, especially in the biggest European market which will allow for further brand exposure and lead generation.” 

Expanding into the UK and Ireland regions, following on from Pragmatic’s existing partnership with Hollywoodbets in the South African market, the deal will see the supplier launch its suite of slots, alongside its live casino titles and virtual sports.

This players gain access to the supplier’s complete catalogue of slots, which includes more than 150 titles, including Gorilla Mayhem, Big Bass Splash and Gates of Olympus. 

Additionally, its live casino library will also include Boom City, Sweet Bonanza CandyLand and Mega Wheel, along with what is billed as a comprehensive selection of casino classics. 

Dermot O’Connell, Hollywoodbets Betting Operations Manager, added: “Hollywoodbets strives to offer our customers premium entertainment and thrilling experiences and, in Pragmatic Play, we have found an ideal partner to enhance our existing portfolio of games.” 

Pragmatic Play’s Hollywoodbets expansion deal follows on from the studio’s recent Latin American expansion via its commercial link with online casino operator MiCasino

The partnership, similar to Hollywoodbets, witnessed players at MiCasino gain access to a trifecta of Pragmatic verticals as the igaming content supplier looks to make further headway across “a key territory”.