MiFinity has expanded its igaming eWallet presence via the firm’s latest agreement with N1 Interactive.

The terms of the deal will see MiFinity eWallet available as a payment method for customers in an array of the online casino operator’s European markets across 37 brands. 

“We have considerable experience in N1 Interactive’s key European markets, providing customers with localised payment methods via our eWallet,” explained Paul Kavanagh, CEO at MiFinity. “With over 40 integrated payment methods, we can significantly reduce the risk of a player abandoning the cashier across all N1 Interactive’s live brands.”

Moreover, MiFinity will be working with the online casino operator to aid increase conversions by providing players with their preferred payment method via the MiFinity eWallet. 

A spokesperson for N1 Interactive noted: “We’ve onboarded MiFinity because they offer a wide range of local payment methods in our target markets, as well as having an in-depth understanding of these markets. 

“With their support, we can provide better service to our players and streamline the payment journey, increasing conversions and removing transaction barriers.”

In addition, with the MiFinity iFrame, brands such as Casino Universe, Slot Hunter Casino and N1 Casino, will provide players with various options to use MiFinity eWallet within the cashier experience. 

Once players have signed up, they can choose their preferred local payment to transfer funds. Players will then be able to select the MiFinity option directly in the cashier for deposits and withdrawals when playing online. 

Kavanagh concluded: “Removing unnecessary steps in the payment journey, such as navigating to a third party payment page, positively impacts conversion rates. Similarly, providing players with localised payment methods, multiple currencies, and multilingual options reduces the risk of cart abandonment. Our iFrame does all this within the brand’s cashier, providing a seamless customer experience.”

The link-up with MiFinity comes in the same month as N1 revealed its promotion launch aimed at affiliates, which witnessed the firm provide its highest percentage of RevShare.