Mecca Bingo has been announced as the title sponsor of ITV’s Celebrity Lingo, as the group’s online casino division rolls-out a new look complete with an easier to navigate interface, updated promotions and fresh logo.
Mecca Games, which houses an array of igaming content, also asserts that it will build on its growth through a pipeline of initiatives that are planning through to the end of the year.
Sam Fay, head of strategic planning at MeccaBingo.com, commented: “Players tell us how much they love Mecca Games. Customer insight has been core in our redesign, so we’re very excited to finally unveil the finished product.
“It’s now even easier for players to find the games they love and take advantage of great promotions including free spins and fantastic prizes.
“We’ve got top slots, including a new, remastered version of Fluffy Favourites, countless Slingo options, daily must drop jackpots and tons of Megaways titles. Get ready to get your game on!”
Furthermore, Mecca Bingo is also the title sponsor of the Ru Paul hosted Celebrity Lingo, which began a six week run on ITV and STV last night (Sunday 4 September).
In addition to the group’s wordplay idents which will be on screen between the ad breaks, Mecca Bingo is celebrating the partnership with the launch of a range of exclusive online Celebrity Lingo-inspired games.
These include free guaranteed win Winner Spinners, daily reveal Crack the Code word challenges and free bingo sessions every Sunday.
“We are big Lingo fans here at Mecca, so to become the title sponsor of the new celebrity version is very exciting.” added Fay.
“In addition to creating more winners, our new themed games and Lingo-inspired Mecca TV schedule will get our players fired up and ready to play along with the celebs every Sunday night.”