Bragg Gaming Group has taken its player account management solution, comprising content and engagement tools, live with Merkur in the Czech Republic.
This partnership, which Merkur hopes will facilitate significant growth across the region, will enable the group to manage its entire product suite with a single account, wallet, omnichannel and cross-product platform.
As a result, titles from Bragg’s own studios as well as those from exclusive partners, such as GAMOMAT and Peter & Sons, are available, as well as aggregated games from an array of suppliers.
Irina Ruf, Chair of the Board of Directors at Merkur, said: “Bragg’s PAM provides a leading solution with excellent tools that enable us to seamlessly offer a premium product to players in the Czech Republic.
“The PAM offers us valuable data, diverse content and proven promotional tools that will help us significantly grow our business in the region.”
Furthermore, Bragg’s FUZE player engagement offering is also included, which aims to help operators boost activity, conversion and retention with tools such as free rounds, tournaments, missions and quests.
“Providing such a prominent operator as Merkur with our PAM solution is a fantastic achievement for us and we are excited to now be up and running, powering their operation in the Czech Republic,” added Chris Looney, Chief Commercial Officer at Bragg Gaming Group.
“This deal also sees us strengthening our presence in the country and we look forward to further building on this partnership and providing local players with first-class entertainment.”
Earlier in the week, Bragg Gaming secured funding of $8.7m that the group intends to utilise to make further progress with ongoing growth ambitions which it is hoped will further strengthen its foundation for maintained top line growth
