LeoVegas has made progress on a prior vow entering into “several football sponsorships” in the near future after teaming-up with Premier League champions Manchester City.
The agreement, which follows comments made by the online casino and sports betting operator in its Q2 breakdown, sees LeoVegas become named as the club’s official betting partner in Europe and Canada.
Dina Ahmad, Vice President of Global Partnership Sales at the City Football Group, commented: “Manchester City are pleased to welcome LeoVegas Group as our newest partner. We look forward to working together to bring fans and customers even closer to the club.
“Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”
This partnership will see LeoVegas become featured across in-stadia assets at both the Etihad Stadium and Academy Stadium, in addition to appearing on the men’s first team training kit sleeve for the current 2022/23 season.
Both parties will also collaborate on a range of co-branded content with both the men’s and women’s first teams, with customers of the operator to potentially benefit from access to club events, including matchday experiences.
“LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club,” added Gustaf Hagman, CEO of LeoVegas Group.
“Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”