Amelco set for South African debut with ‘game changer’ LulaBet deal

Amelco has announced preparations for a South African debut after the platform provider secured a deal with newly-formed operator LulaBet.

The company has hailed the move as a “gamechanger”, with its full end-to-end sports betting platform offered to the rainbow nation’s players for the first time.

“Our launch in South Africa is going to be a true game changer,” stated Brandon Walker, Head of Business Development at Amelco, commenting on the market debut.

“We have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players.

“Amelco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed. Together, we genuinely believe we can transform this market and we can’t wait to get started.”

Following more than a year of planning and development, LulaBet is set to launch this month, with a prepared catalogue of igaming titles secured from established deals with Red Tiger, BetGames, Evolution and others.

“At LulaBet, we’re committed to delivering a superior sports betting experience to our players,” added Ian Gutteridge, Managing Director at LulaBet.

“Our mission is to utilise only the best gaming technology available, and with Amelco, we’re confident that we’re going to do just that.” 

“We thrive on the thrill of the win, and with South Africa’s first true tier-one platform and sportsbook, we’re delighted to give our customers access to the country’s premium sports betting and entertainment website. Get ready to experience online gaming like never before!”