Newcastle United becomes latest Parimatch Premier League alliance

Parimatch has added a further string to its Premier League bow after Newcastle United became the latest partnership inked by the online sports betting and igaming operator.

This sees the St James’ Park-based side join the likes of Leicester City, Chelsea, and Aston Villa in the group’s roster, the latter of which recently extended their contract for another season.

“Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride,” commented Evgen Belousov, Deputy CEO at Parimatch Tech.

“The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights. 

“We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.” 

The contracts, said Parimatch, have different scopes of cooperation, with Aston Villa and Newcastle focused on media rights while Leicester and Chelsea covers offline and digital rights, tickets and hospitality, club products, exclusive access to club assets, and more.

“Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners,” stated Dale Aitchison, Head of Commercial at Newcastle.

“We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.”