Soft2Bet has appointed Yoel Zuckerberg as Chief Product Officer in a move that is charged with driving forward the group’s ambitions across the igaming ecosystem.

The online casino and sportsbook platform provider has heaped praise on the “extensive experience” to be gained by the group, which includes “over 15 years of experience in the industry”.

Zuckerberg, said the group, will play a “critical role” in supporting and developing Soft2Bet’s digital products, with a primary objective of maintaining the development and growth of the group and its solutions.

“Yoel Zuckerberg’s appointment reflects both his experience and knowledge of the business,” stated Uri Poliavich, CEO of Soft2Bet. 

“His role will centre on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”

Zuckerberg joins Soft2Bet after a little over a four and a half years at Aspire Global, where he occupied the position of Head of Product before being promoted to VP of Product.

Before this, a pair stint at Ladbrokes Coral, which came in at four and a half years when combined, sandwiched an eight month period spent at gambling group 888.

Zuckerberg added: “I’m thrilled to join Soft2Bet’s world-class product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.”