Play’n Go has continued to grow its presence throughout the Italian regulated market after the slot supplier launched its titles with Lottomatica.
As part of the deal, players of Lottomatica will be able to experience Play’n Go’s content for the first time, which includes the firm’s Book of Dead, Tome of Madness and Rise of Olympus.
Alessandro Rainaldi, Product Development Senior Manager, Betting and Digital, at Lottomatica, explained: “Our focus is always on bringing the best games to our players, so it was an easy decision to add Play’n Go content to our offering.
“We know there are few suppliers with as much experience in regulated markets as Play’n Go, and we’ve been impressed by their strong understanding of casino content in Italy. These slots are some of the most entertaining on the market, and our players are going to love them.”
Alongside the aforementioned titles, Play’n Go, which first entered the Italian regulated market in 2018, will also launch its titles built around licensed IPs and one of its recent slots, Rocco Gallo.
Magnus Thalin, Global Head of Sales at Play’n Go, added: “We’re always looking to work with world-class operators in the most important regulated markets, and this partnership with Lottomatica absolutely fits the bill.
“We both share a firm belief in delivering great entertainment in a responsible and sustainable way, and we’ll work closely together on these priorities over the coming months and years.”
Adding to Thalin, Emilie Zamponi, Regional Director, Southern Europe and Latam for Play’n Go, expressed that landing “another top tier” Italian operator highlights how “in-demand” the studio’s games are in the region.
She concluded: “Play’n Go continues to build momentum in key regulated markets across southern Europe, including Italy, Spain and Greece, and with an exciting pipeline of new content to come, we’ll be working with Lottomatica and other partners to take the next step.”